Why do I need to select a company sector for NPS benchmarking in Starred?

When setting up your Company Profile in Starred, you are required to select your company sector.

This is essential for accurate benchmarking.

Starred allows you to compare your NPS performance against other organizations within the same sector. Selecting the correct sector ensures your benchmark comparison is relevant and meaningful.

Why selecting the correct sector matters

Starred provides a Sector Benchmark filter, which allows you to:

• Compare your NPS to companies in the same industry

• Understand how you perform relative to direct competitors

• Analyze trends within your market segment

• Avoid misleading comparisons across unrelated industries

If the wrong sector is selected, your benchmark data may not accurately reflect your competitive landscape.

Available company sectors in Starred

You can select one of the following sectors:

• Energy

• Materials

• Industrials

• Consumer Discretionary

• Consumer Staples

• Health Care

• Financials

• Information Technology

• Communication Services

• Utilities

• Real Estate

These sectors follow standard global industry classifications to ensure consistent benchmarking.

Not sure which sector to choose?

If you're unsure which sector applies to your company:

1. Review the Wikipedia sector classification guide.

2. Start from the Sub Industry column (right-hand side of the guide).

3. Identify the sub-industry that best matches your business activities.

4. Then trace it back to the corresponding sector.

Starting from the sub-industry level makes it easier to accurately categorize your organization.

If you are still uncertain, feel free to contact Support for guidance.

Summary