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Customizing Your Invitation Email

Crafting a strong invitation message is key to encouraging your contacts to open your email and complete your survey.

 

📗 Please note: You can follow this guide to customize your invitation emails, whether you:
  • Upload contacts manually
  • Import them via a .csv file
  • Or automate your surveys through an integration

Accessing the Invitation Composer

To open the invitation email composer:

  1. Go to your Survey Overview →.
  2. Select a survey.
  3. Click the dropdown menu on the right-hand side ⋯
  4. Choose Invite new respondents.
  5. Click Compose message.
 

Editing or creating a template

When you open the composer, a default example template is displayed. You can use it as is or edit it to your preference.

  • To save your changes, click the floppy disk icon 💾 at the top of the page.
  • To create a new template, open the dropdown menu and select Create new template.
    • A window will appear where you can give your template a name and select the language.
 

Embedding a survey question in your invitation email

We recommend embedding one of your survey questions directly into the invitation. This gives respondents a quick preview of the survey and increases engagement.

To embed a question:

  1. Scroll to the dropdown menu located below your invitation text.
  2. Select the question you want to include.
 

💡Tips and Notes:

  • When a respondent clicks a rating in the embedded question, they will be redirected to the rest of the survey.

  • We recommend choosing an NPS question. Starred includes a feature called NPS auto-capture, which records the score even if the respondent leaves after clicking a rating. 📚 Learn more about NPS auto-capture (→)

  • You can add translated versions of your invitation emails so respondents receive the email and survey in their preferred language, improving response rates. 📚 Learn how to translate your invitation emails (→)

 

Personalizing the invitation email

You can make your invitation feel more personal by using custom fields, similar to how you use them in surveys.

To insert a custom field:

  1. Type @ followed by the name of the custom field.

💡 Recommended fields to personalize:

  • Job title or position
  • Office or city
  • Recruiter or hiring manager name

📕 Important:

  • The spelling of your field must match the custom field name exactly.

  • You can check your field names in Custom Field Settings
  • You can also use these tags in the email subject. 

Adding the candidate’s name to the email subject

If you want to include a candidate’s first name in the email subject line, use this format:

%firstName