Email Survey Branding & Personalization

Company Branding

Your survey invitation emails and surveys automatically use your company branding.

Branding is configured once and then applied to:

• The survey and email layouts.

• The survey header and banner

• Buttons, hover effects, and accents

Logo

• Used in email and survey header

• Recommended format: LinkedIn logo format -  64 x 64 px 

• Supported file formats: SVG, PNG, JPG
  

Two banners

• Banner 1: Main survey banner used on the survey page (vertical).
  Recommended dimensions: 408 x 696 px
  Supported file types: PNG, JPG
  Maximum file size: 8 MB
• Banner 2: Banner used in email and mobile contexts (horizontal)
  Recommended dimensions: 600 x 200 px
  Supported file types: PNG, JPG
  Maximum file size: 8 MB

Theme Colors

You should select 2 colors:

Primary Color

• Used for email bottom banner, selected rating, survey progress bar and submit button

• It should reflect your company branding

Background Color:

• Used for the survey and email background

• It should be a light color if possible
  
  

Choosing the Right Email Template

When setting up a survey sendout, you select the recruitment stage in the workflow builder.

The system shows relevant email templates based on the stage selected:

• Candidate Apply

• Rejected Application

• Rejected Phone Screen

• Rejected Interview

• Withdrawn

• Hired

Each template includes stage-appropriate messaging that you can edit before sending.

How it works

When building your workflow:

1. At the last step (Action step: Starred as destination)

2. Select a recruitment stage.

3. Choose a template.

4. The subject line and body auto-populate with default text.

5. Edit the content as needed.

6. Review changes

7. Save the Action step

Personalizing emails with dynamic fields

Every time Starred creates a survey sendout, it automatically collects a set of 20 standard ATS fields. We call this ATS Metadata. 📘 Learn about ATS Metadata →

You can personalize emails using this ATS metadata. This allows you to automatically insert candidate and job information into your email.

How to Use Personalization Fields

When customizing your email template as described, add any field from the ones listed above using this format: 

Examples:

Basic greeting with job information:

Reference recruiter:

Reference application date:

When the email is sent, these placeholders are replaced with real data from your ATS.

Email templates in Batch Sendout mode

So far we've touched on how to choose your email template when building workflows.

Starred also offers an option to send surveys manually, either for testing or for other purposes. This feature is called "Batch Sendout".

Here's how you choose your email template when using the Batch Sendout option.

• From the left panel, select Batch Sendout
   
• Click Create Batch
• Fill in your settings for the sendout:
  - Enable test mode (optional)
  - Link sendouts in a collection (optional)
  - Languages (optional)
  - Add Recipient(s) details
  - Select Stage
  - Add reminder (optional)
  - Bypass Cooling Down Period (optional)
• Scroll back up and click Email Content
• From the Email template dropdown, select your preferred template
  
• Edit it, if needed
• Click Send email batch to send