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How Surveys Are Sent

Learn how the right questions are selected to build the perfect survey for the recipient and for the touchpoint you're measuring.

In this article, you'll learn:

- How surveys are automatically created, featuring the right questions for the recipient

- When surveys are sent

- Whether and under which conditions recipients can overwrite their responses

- How the data is recorded in the dashboards

Question Pools

When a survey is triggered in Starred, it is generated automatically using a predefined question pool.

All you have to do to enable your surveys is:

1. Select the Package of questions and Framework you wish to use. 📘Learn how to add a Package →

2. Create your workflows with the help of our Customer Experience team. 📘Learn about workflows→

It's currently not possible to customize survey questions.

The content of the survey your candidate or employee will receive is selected based on:

  • Recipient type
    (e.g., candidate, hiring manager)

  • Workflow stage
    (e.g., applied, rejected, hired)

  • Active purchased frameworks
    (e.g., Candidate Experience, Quality of Hire, Internal Partnership)

The question pool consists of multiple question groups, each linked to specific drivers and sub-drivers. 📘 Learn about Drivers and a Sub-drivers →

One special group is the Net Promoter Score (NPS) question:

  • It contains only one question.

  • For Candidate Experience, it is always placed first in the survey.

Question Selection and Order

The survey is constructed by:

  1. Identifying the relevant framework(s) based on the workflow trigger.

  2. Selecting the appropriate question groups.

  3. Combining them into a single survey.

The final order is randomized to reduce bias, but certain driver-specific questions must appear next to each other, even within the randomized flow.

Scheduling of Send-outs

Surveys are scheduled using workflows and you can choose whether:

  • to send immediately
  • to schedule a send-out for a few days later
  • to schedule a send-out based on a custom field (such as the candidate start date)

Data Collection

Every question includes a driver and a sub-driver, which feeds into driver and sub-driver scoring in dashboards. 📘 Learn about Drivers and a Sub-drivers →

  • If a recipient reopens the link before submitting, they return to their previous place and can continue filling in the survey.
  • Once they click Submit, the survey is closed and they can no longer overwrite their previous ratings.